best of pink (best of white): how to organize a lady’s only trip
please don’t get the idea that heli-skiing is strictly a man’s sport — there’s plenty of space on these epic mountains for ladies who want to plunge hip-deep in virgin powder as well. and while mixed crews are fine and dandy, best of white is here to organize trips worldwide that focus solely on the fairer sex. founded in 2009 by esteemed adventurer/world-class photographer david schnell — you can see many of his stunning images on dsp. — the self-professed ‘powder snow guru’ boasts more than 30 years of experience leading trips worldwide.
why ladies only, you may ask? sure it’s a smart marketing strategy, but there’s more: “because the future is pink! ladies have a big potential and are a new market for adventure skiing,” argues schnell. “the important thing about working with ladies only is that they do not want to do the same as the boys are doing. there’s no competition, so that means more quality than quantity — and more runs a day, etc.”
so how do you book a trip with best of white? schnell is quite selective in his process. “i prefer the personal encounter to meet my client if that is logistically possible. the best approach is to start with a ‘small event’ — like a 1-3 day warm-up in the dolomites — to get to know each other before we share a bigger adventure in the world.”
los angeles (ca)